"We’re in business to save our home planet."
The climate crisis is no longer a forecast—for millions, it’s become a frequent, difficult, even devastating reality, and every part of Patagonia’s business is implicated. They are enmeshed in carbon emissions: making polyester thread from oil, weaving fabric on machines run on fossil fuels, dyeing fabrics with chemical dyes and waterproofing jackets, sewing shirts in factories, transporting pants from one country to another or from one city to another, shipping clothes in plastic mailbags to the people who order them, driving to work.
Living their mission— in business to save our home planet—Patagonia’s goal is to be carbon neutral across their entire business including their supply chain by 2025.
The supply chain is what textile and other manufacturers use to describe everything from the crops grown to make yarn and the sewing of the fabric into garments to shipping finished clothes to warehouses, stores, and their customer’s front porch. Patagonia’s supply chain accounts for 97 percent of their carbon emissions. “Net zero,” or “carbon neutral,” means that they will eliminate, capture or otherwise mitigate all of the carbon emissions they create, including those from the factories that make their textiles and finished clothing and farms that grow their natural fibers.
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Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B Corp, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $100 million in grants and in-kind donations to date.
Director of Philosophy, Patagonia, Inc.
Vincent Stanley, co-author with Yvon Chouinard of The Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is an executive fellow with the Yale Center for Business and Environment. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.
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